Ambrosia For Heads

Check out the new site and let us know what you think: www.ambrosiaforheads.com

Parfit — Wed, 29 Dec 2010 05:56:04 +0000

Updates to Twitter, Facebook and via newsletters coming soon. Thanks for your support.

Keeping it on the smooth tip, Swizz Beatz wraps up his Monster Mondays with a new joint from wifey, Alicia Keys. This one is called Speechless ft Eve and it rides that Devil in a New Dress beat from Kanye’s album. Hotness.

Parfit — Tue, 28 Dec 2010 05:55:48 +0000

Click here to download. If you missed any of Swizz Beatz’ excellent Monster Mondays, click here for a great recap from Nahright.com.

Vado and Raheem DeVaughn make some gangsta Quiet Storm hip-hop with It’s You. Check it out.

Parfit — Tue, 28 Dec 2010 05:37:16 +0000

This one is surprisingly dope. Vado and Raheem mesh much better than you would expect.

Download: ap-40s6uaht5mh2.mp3

Click here to download. It’s a fine line between corny and laid back, but when a hip-hip ballad is done properly it’s a good look. Here are a few others that have straddled the line well:

You heard how Asher Roth and Nottz get down on Dontcha Wanna Be (My Neighbor). Now check out how they rock the mixtape.

Parfit — Tue, 28 Dec 2010 04:57:28 +0000

If you missed, Dontcha Wanna Be (My Neighbor), it was on the criminally slept on Nottz album You Need This Music. Click here to download the mixtape and listen below:

Is 50 Cent done as a rapper? Not if you listen to his new song Sunday Morning.

Parfit — Tue, 28 Dec 2010 04:53:24 +0000

It’s not vintage 50, but it’s still worth a listen (or a few).

Download: ap-aylyzk685wi5.mp3

Click here to download.

Respect your roots. Hip-hop was built on jazz, soul and FUNK. Tonight hip-hop lost funk legend Teena Marie.

Parfit — Mon, 27 Dec 2010 06:07:38 +0000

Teena Marie: 1956 – 2010. There will be many tributes to Ms. Marie, who was known to bring the funk both solo and with her longtime partner in crime, Rick James, but tonight we will let the music do the talking. Tonight, we celebrate Lady Tee:

Behind the Groove

Square Biz

Lovergirl

Fire and Desire

And, of course, her classic Ooh La La La…

…which spawned these hip-hop classics:

The Fugees - Fugee-La (the sample starts at 1:07):

Grand Puba – Fat Rat (the sample starts at 1:32):

Props to whosampled.com for the sample info.

10 reasons why 2010 was the best year ever in hip-hop: #5 Big pimpin’…there’s a lot of big money talk in hip-hop but in 2010 the money did the talking.

Parfit — Mon, 27 Dec 2010 05:00:28 +0000

Why is it not a surprise that Jay-Z is all over this one? Jay-Z has been talking about Dead Presidents ever since Reasonable Doubt in 1996 and his relentless pursuit of C.R.E.A.M. has been documented thoroughly on every album. In 2010, he was associated with some major firsts for hip-hop and was (again) at the vanguard for advancing the levels of wealth and power achievable through the culture:

1. Forbes Magazine – On the 2010 edition of the Forbes 400 issue, Jay-Z became the first rapper to ever grace the cover of the venerable magazine which has come to be synonymous with wealth and power. As a further symbol of the heights to which hip-hop has ascended, he was accompanied by Warren Buffet, the 3rd wealthiest person in the world (at an estimated net worth of $47 Billion). Jay is not there (yet), but in that Forbes 400 issue, he was estimated to be worth a cool Billion by 2015, putting him on track to be hip-hop’s first billionaire. Check out the conversation between Jay-Z and Buffet here and click the pic above to read the article:

2. Decoded – The Forbes Billionaires (and soon-to-be billionaires) list wasn’t the only list Jay-Z graced for the first time in 2010. He launched a state of the art marketing plan for his semi-autobiographical book Decoded, in which he deciphered some of his most famous lyrics. It included a global scavenger hunt for pages of the book. The result? He became the first rapper to have a book debut on the New York Times Best Seller list, landing at #3.

3. Home and Home Tour – 4 nights, $15 million. Nuff said. The per night average of $3.75 million was BY FAR the highest per show average in hip-hop history and was only topped by 1 act (Metallica) in 2010. That’s BIG, pimpin’.

Click here for more reasons why 2010 was the best year ever in hip-hop.

Curren$y brings some heat on a cold winter night. Check out the video for Hold On ft Young Roddy and Trademark

Parfit — Mon, 27 Dec 2010 04:47:02 +0000

Merry Christmas to all. May your years only get better.

Parfit — Sat, 25 Dec 2010 05:57:23 +0000

Christmas Rap

Christmas in Hollis

Christmas in Harlem

Download: ap-lu4jrnj609q4.mp3

10 reasons why 2010 was the best year ever in hip-hop: #6 Roll the dice…this was a year of taking BIG chances and they paid off.

Parfit — Sat, 25 Dec 2010 05:39:32 +0000

EVERYBODY knows the music business as it has existed for the last few decades–where sales of recorded albums are the primary financial-driver of the business–is in trouble. The record industry, like other entertainment businesses, tends to be a bell curve:

During the vast majority of times, the music tends to be fairly straight-forward and predictable. Occasionally, there are a couple of breakout hits and then everybody spends the next several years trying to copy what was done to make those hits (or at least hire the producers who crafted them). When times are really, really good, there tends to be more innovation and risk-taking. If the risk pays off, things are even better. If it doesn’t hit, it’s not a big deal because the other blockbusters during the year make up for it. The other time risk-taking happens is when things are REALLY, REALLY bad. Again, it is during those times that there is a certain nonchalance, but it stems from different sentiments than those in good times. In bad times, chances are taken because companies feel like they have nothing to lose.

2009 was a terrible year for hip-hop music, sales-wise. It was definitely the worst in a decade and maybe even longer. So, it’s no surprise that risks were taken in 2010 and they paid BIG dividends. Here were some of the most high-profile risks that paid off:

1. The Jay-Z/Eminem “Home and Home” tour – Overall, 2010 was one of the worst years in the last 20 for the live music business. In 2000, people aged 12-24 went to about 3 concerts per year. In 2010, that same age group went to less than 1 concert per year…It would seem like that would not be the best timing to mount the biggest hip-hop tour ever. But, in September 2010, Jay-Z and Eminem made history by selling out 4 stadium shows (2 in Detroit and 2 in New York). Approximately 200,000 people paid an average of $100 per ticket in 4 nights…you do the math. It was an epic success and a historical moment for hip-hop.

2. G.O.O.D. Fridays – Give away half of your album for FREE??? Who DOES that??? Kanye West, that’s who. I wrote a long piece on this a while ago, so I won’t spend too much time rehashing it here, but suffice it to say that Kanye West took a huge chance by giving away half of his album (along with previewing nearly all of the other half in Runaway) and it paid off, big time. Kanye sold nearly 500,000 copies of My Beautiful Dark Twisted Fantasy in week 1 (despite not having a radio hit–and not promoting it for the last 2 weeks before release). Beyond the sales success, Kanye also got universal critical acclaim. It’s no surprise that Kanye, who has always taken chances musically, would try something as innovative as G.O.O.D. Fridays. His digital game was seriously on point, in general, in 2010. In addition to giving away music with the confidence that people would like it and buy it, he also bucked the traditional marketing system by and going to Facebook and Twitter to promote the album before going to mainstream outlets. It is surprising however (and encouraging) that his record label went along with it. Kudos to all behind the plan.

3. Runaway – Let’s face it. Runaway was weird. Okay, so yeah we get the Phoenix reference and how ostracized Kanye feels in a world that shuns honesty and destroys beauty, but still, that sh*t was strange. But, it was also brilliant. It was visually stunning, conceptually engaging and the music was arresting. And, from a marketing standpoint, when is the last time you can remember a show being simulcast on BET and MTV that wasn’t related to some sort of tragedy? Exactly…Runaway was a great example of being rewarded for taking chances:

4. Nicki Minaj – Not to belabor the point, but Nicki took RISKS this year. It would have been easy for her to ride on the Young Money coattails, but she was dead set on establishing her own path. So, instead of doing a Young Money album in disguise, or even a hip-hop album, she did a pop album…and it was GREAT. And that was just the music. Style, image, persona, you name it. Nicki took chances in pretty much every category in 2010 and she is poised to become a hip-hop icon because of it. Keep rolling those dice, ma.

5. All those who pushed the boundaries of hip-hop culture and refused to let the meaning of hip-hop be dictated to them.

Click here to see other reasons why 2010 is the best year ever in hip-hop.