The 19th most important hip-hop record label of all time is…

#19 Loud Records

Steve Rifkin may not be a household name like Suge Knight, Sean “Puffy” Combs or Baby aka The Birdman, but his impact on hip-hop is enduring just the same.  In the 90’s, his Loud Records put out some of the grimiest hip-hop  that had ever been heard.  Additionally, his new guerilla marketing techniques of bombing the streets with stickers, flyers and posters on any space that wasn’t already covered (now known as street marketing) completely changed the game for how record companies (and eventually most other companies…) made people aware of upcoming product.  As impactful as street marketing was, the Loud musical legacy continues to influence hip-hop to this day.  Here are some of the labels key releases:

C.R.E.A.M. – Wu Tang Clan

Still Not a Player – Big Pun (R.I.P.)

Shook Ones Pt. II – Mobb Deep

Ice Cream – Raekwon

Hip-Hop – Dead Prez

Daaam  – Tha Alkaholiks

X – Xzibit

Previously:  #20 Rakwus Records


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9 Responses to The 19th most important hip-hop record label of all time is…

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