This one is a bit of a contradiction. The incredible underground releases this year certainly contributed to the musical strength of the year overall, but underground rap is consistently pretty strong. It’s the hits that are more unpredictable. That’s confirmed just by looking at Soundscan sales info. This year will have several platinum rap albums (Drake, Nicki, Kanye, Eminem, B.o.B. and probably Rick Ross), but that kind of volume hasn’t happened in many years. Even though great underground releases are more predictable, something still felt a little different about them this year. A big part of it has to do with technology. Gone are the days when you need hundreds of thousands of dollars, a professional studio and a big major label backing you to make great music. These days, all you need is a laptop and a drive…to make it happen for yourself. That has narrowed the divide between the sonic quality of mainstream and underground music considerably. More than that, however was just the sense that the underground artists of 2010 had a great shot at being the breakthrough artists of the future. Enough talk though. The music speaks for itself. Here are just a few that killed it in 2010 (and if you missed the previous reasons why 2010 is the best year ever in hip-hop, click here):
1. Big K.R.I.T. – Somedayz
2. Nottz – My Neighbor ft Asher Roth
3. 1982 – You Should Go Home ft Masspike Miles and Bun B
4. Curren$y – Michael Knight
5. Diggy Simmons – As I Am
6. Black Milk – Deadly Medley
7. CyHi The Prynce – Shade 45 Freestyle
8. Jay Electronica (he gets 2 joints) – The Announcement
Royce has always been one of the most underrated MCs out there. His subject matter was always more commercial than that of Slum Village but obviously much less so than Eminem. Somehow, he got lost in the shuffle. Newcomer Nottz is the latest (along with Black Milk) to hold it down for Detroit which has had quite the resurgence this year. Check out Never Caught Slippin’. His album You Need This Music drops on 10/19.
Nottz rides a jazzy chopped up loop ft Joell Ortiz. This is the 3rd or 4th hot joint from his upcoming album You Need This Music which drops on 10/26. It sounds like it’s definitely one to cop. Support (good) hip-hop.